iJoule

iJoule is not the only one to address the paradox, here’s a tale of 4 nations

Mexico:

In 1989, fewer than 10% of Mexicans were overweight. In 2006, that number skyrocketed to 69%!
Almost 1 in 7 Mexican adults have type 2 diabetes – now that nations number 1 killer.
Brazil:

Percentage of overweight adults (1975): 20%
Percentage of overweight adults (1997): 36.7% (Likely much higher today)

Egypt:

Percentage of overweight/obese adults (1998): 59.1% (Again, likely higher today)
Urban woman are especially prone to overweight due to adopting modern habits such as watching T.V.

China:

Percentage of overweight/obese adults (1991): 12.9%
Percentage of overweight/obese adults (2004): 27.3%
In addition to the shifting lifestyles of these countries, scientists have long believed that Latin American, African and South Asian populations have an abundance of thrifty genes that help humans survive times of famine.

If we haven’t already hit the panic button on this issue yet, we need to. As of yet, no country has successfully reduced obesity rates. Reversing this trend will take a powerful social paradigm shift and perhaps an even more powerful shift in political will. (diet-blog)

iJoule WILL address the elements of the panic button in the coming months - fortunately we have an election in Denmark on Nov 13th which can boost new initiatives towards fighting obesity.