No wonder, it’s tough to break trends when politicians can’t agree. Last week, Danish network DR2 broadcasted Debatten including leading Danish people who supposedly should know a lot about lifestyle and obesity. In their own way they do, but it’s just like any other diet, when they want to find quick fixes like differentiating VAT on healthy foods, give kids an extra hour of exercise in school, have us start love the art of healthy cooking – the list of suggestions goes on.
BUT those are top down solutions, no one really cares listening to people with actual problems, not a single programme has been initiated to try to understand lifestyle problems from real life angles. In search of coming up with a solution for people iJoule is built bottom up. You have to understand how the problem acts to be proactive. At this moment we’re testing our tools on hundreds of people to get that deeper understanding and the results are amazing – we can’t wait to show you!
But even though we’re trying the best we can to come up with a community tool and solve some of the problems, we need a BIG stir in the waters to create a wave. An ideology supported by politicians, food industries, organizations, fashion, sports, culture and of course the people. Now, a recent study showed that obesity is contagious, YES, but so is life!
